Tangerine CEO to Lead Sustainable Product Design Debate at PDM10

Professor Martin Darbyshire, CEO of the internationally renowned design consultancy Tangerine will lead the debate on Sustainable Product Design at the Plastics Design and Moulding Exhibition and Conference (PDM10), taking place at the Telford International Centre from 18 to 20 May 2010.

With worldwide focus shifting towards a more responsible management of resources, Professor Darbyshire’s Design Debate keynote on 19th May will highlight the growing importance of sustainability and how its integration into the product design process offers increased opportunities for plastics designers. He will also examine the crucial role sustainable product design will have in shaping the behaviour of tomorrow’s consumer s to live in a more resource-friendly manner.

Professor Martin Darbyshire, CEO of Tangerine

“Sustainable design and manufacture is a vital element in the development of new plastic products,” said Steve Crowhurst, PDM10 event director. “As head of the universally respected design consultancy Tangerine and a leader in consumer insight, innovation and design strategy for major manufacturers, retailers and service-sector clients globally, Professor Darbyshire is uniquely well placed to offer market predictions and to lead PDM10’s Sustainable Product Design debate.”

Professor Darbyshire has worked on some of the world’s biggest brand names including Fujitsu, LG, Motorola, Nissan, Nikon, Orange, Samsung, Toyota, Toshiba and Unilever. Before establishing Tangerine, whose co-founders included Jonathan Ive, now chief designer at Apple, he also worked alongside Bill Moggridge, head of IDEO, the leading US product design consultancy. Tangerine has been the recipient of many national and international design awards, most notably the DBA Design Effectiveness ‘Grand Prix’ for its design for British Airways of the world’s first, fully-flat business class bed which since its launch in 2000, has remained the profit engine of the airline.

PDM10 will also host keynote speeches from Sir Richard Needham, international and commercial director at Dyson, who will present at the conference’s Moulding Business Debate and Lord Bhattacharyya, founder and director of the internationally renowned WMG (formerly Warwick Manufacturing Group), who will lead the Innovations Debate.

PDM is the most comprehensive plastics event in the UK. Full details of the PDM Conference are expected to be announced on 1 February 2010. For more information visit: http://www.pdmevent.com

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